- Be consistent throughout -- use the same fonts and the same style
- Use a maximum of 2-3 fonts
- Keep It Simple
- Revise, revise, and revise until you get it right
- Do not over use BOLD, italic, or underline
- Avoid using ALL CAPS
- Let a friend proof your site -- a fresh pair of eyes can catch spelling and grammar mistakes
- Do not use too much text or too many pictures
- Leave some white space for the reader’s eyes to “breathe” between different parts